The website examples below will help you climb outside the box to create unique website content while seeing your business wholistically.
Place your business in the circle below and create a business outline using the four techniques listed:
GIVE YOUR BUSINESS A LIFE OF ITS OWNYour business has a unique past, present and future. This is the content that will give it its own brand. In the first inside the box example below, we see website examples that have been used widely.Silver’s Bakery
Our pastries are baked fresh on the premises (how many times have you heard this line?). We use only the finest ingredients. Pick from an assortment of fine Danishes, Cheese buns, or choose from a variety of croissants. We offer a flavour for every taste and occasion, from cinnamon to chocolate, blueberry to strawberry from a unique mixture of flavors found only at Silver’s Bakery.
In this second outside the box example, note the more creative, unique and memorable content.
When Millie Silver first began baking pastries for her family over one hundred years ago, little did she know that the residents of Thurton would wait eagerly at her doorstep to trade goods for a taste of her freshly-baked Danishes. The apple-cinnamon aroma had spread to the nearby houses and she quickly built a business from home, preparing extra batches of her flavourful recipes for her neighbors, trading them for goods she would need during the week: eggs, butter, and even yarn.
Millie’s grandchildren continued the tradition by opening Silver’s Bakery years later. For over a hundred years, Silver’s Bakery have kept Millie’ original recipes pleasing generations of satisfied customers.
USE THE SENSES TO CREATE A PICTURE
Does Mr. Clean create a picture in your mind? Or Quaker Oats? Or Midas? Website building is dependant upon creating an image your customers will not forget. Which of the following website examples are more memorable?
Serene Spa
1. We provide professional massage therapists who are dedicated to making your spa experience comfortable and enjoyable. We offer a variety of treatments including mud baths, reiki treatments, hot stone massages and more. Select from our list of fine treatments. Our dedicated team will provide a rejuvenating experience, body and soul. We guarantee your satisfaction.
2. Leave the stress of your daily life behind as you enter through the doors of Serene Spa to the scent of lavender, classical music and well-being. Spend a few reflective moments in the solarium as we prepare your room with your selection of fragrant message oils. Look out towards our lush gardens as you enjoy a light refreshment. Your warm robe and slippers will be ready in your room where our trained professionals will balance your mind, body and soul with up-to-date treatments. Come prepared to be pampered and relaxed. Then return to your life energized. Let Serene Spa be your haven for an hour or a day.
Can you see the images in the second description?
BE A TEACHER AND LEARNER
Invite your clients to be part of the learning and teaching process. What can they teach you about your business? Create forums or give and take content pages. Your customers can offer you the information required to help create additional products for future development.
CREATE A WIN-WIN SITUATION
Sitesell.com is an example of a win-win business situation. Clients learn how to succeed at creating successful websites and in turn, this creates success for Sitesell.com, which has a very low Alexa ranking. Samples like this are plentiful. Dell, for example, has now come out with a laptop that provides a convenient 19-hour battery. How is that for knowing clients’ needs and providing solutions? You can also check Dell’s low Alexa ranking.
The above business techniques are interconnected. Giving your business a life powered by images your clients can remember, then maintaining a give and take to provide future business solutions creates a circle where everyone wins.
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